A retention strategy is a plan that a business uses to retain its existing customers. Retaining customers is crucial because it is more cost-effective than acquiring new ones. A well-designed…
Adverse selection occurs when one party in a transaction has more information than the other, leading to an unfair advantage. It is a common issue in insurance, finance, and business…
A founder is the individual or group that initiates and establishes a business. Founders take the initial steps to conceptualize the business idea, build a product or service, and assemble…
The accounting equation is the fundamental principle behind double-entry bookkeeping, ensuring that a company's financial records remain balanced. It states that:Assets=Liabilities+Owner’s Equity\text{Assets} = \text{Liabilities} + \text{Owner’s Equity}Assets=Liabilities+Owner’s Equity This equation reflects a…
Absolute advantage is an economic concept that describes a country’s or entity’s ability to produce goods or services more efficiently than competitors using the same resources. This concept, introduced by…
Debt financing is a method of raising capital where a business borrows money from external lenders and agrees to pay it back with interest. It is an alternative to equity…
Intellectual property (IP) refers to legal protections for creations like inventions, trademarks, designs, and copyrights. For startups, safeguarding IP ensures competitive advantage and prevents unauthorized use of proprietary ideas. Key…
The growth stage of a business refers to the phase where a company experiences significant increases in revenue, customer base, and market share. Startups in the growth stage focus on…
A funding round refers to a phase in which a startup raises capital from investors. These rounds are categorized based on the company’s stage of growth and funding requirements, such…
The sales funnel is a model that describes the customer journey from initial awareness of a product or service to making a purchase. It is often depicted as a funnel…
Revenue growth is the increase in a company’s sales or income over a specific period. Sustainable revenue growth is a key indicator of a successful business and requires strategic planning,…
Opportunity cost refers to the value of the next best alternative that is forgone when a decision is made. In business, every choice comes with an opportunity cost, whether it's…
In recent weeks, China’s AI startup DeepSeek has made waves across the global tech landscape. With its groundbreaking AI model, DeepSeek is challenging the traditional notion that AI dominance requires…
A business incubator is an organization that helps startups grow by providing resources such as funding, mentorship, office space, and access to networks. Incubators are designed to nurture early-stage companies…
Venture debt is a form of financing designed specifically for startups and high-growth companies that have already raised venture capital. Unlike equity financing, venture debt does not involve giving up…
A retention strategy is a plan that a business uses to retain its existing customers. Retaining customers is crucial because it is more cost-effective than acquiring new ones. A well-designed…
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